Looking to ditch manual data entry between your CRM and accounting processes? An integration between HubSpot and Sage Intacct might be the solution. By connecting the two platforms, you can automate data transfer, reduce manual entry, and keep your sales and financial data in sync.
Not only does this provide for a more comprehensive view of how the business is performing, but it also keeps teams working in the systems they’re used to. For many businesses, the first step to more real-time financials begins with building an integration between the finance or enterprise resource planning (ERP) and customer relationship management (CRM) systems.
This article will walk you through the key features, setup process, and benefits of integrating HubSpot with Sage Intacct.
Key Features of a HubSpot Sage Intacct Integration
An integration between HubSpot and Sage Intacct offers a suite of features designed to make your business operations smoother and more efficient. The setup process is remarkably quick, thanks to pre-configured field mappings to support the two most common workflows we encounter:
- Syncing HubSpot Deals to Sage Intacct Contracts
- Syncing HubSpot Deals to Sage Intacct Order Entry
Not only does Venn Technology’s solution provide robust data synchronization options, it also supports both one-way and bi-directional data synchronization.
One of the standout features is the customization capability. Venn's integration solutions can be tailored to meet specific business needs. Whether you need to sync additional fields or customize workflows, the integration allows you to adapt to your unique business requirements. As your business evolves, the integration adapts, delivering the necessary data wherever needed.
Automating Workflows with HubSpot and Sage Intacct
One of the most significant advantages of integrating HubSpot with Sage is the ability to automate workflows. The integration automates data transfer, reducing manual tasks and errors. Users report increased productivity from automated data transfers between HubSpot and Sage. This means your teams can focus more on strategic activities rather than mundane data entry.
The integration transforms static data into a dynamic resource for better business management. For instance, actions in automated workflows can include creating contact payments in Sage after a specified event occurs in HubSpot. This level of automation not only speeds up processes but also reduces the chances of human error, ensuring more accurate and reliable data handling.
Moreover, the integration provides a comprehensive view of customer interactions, enabling better customer service. Due to shared data access, sales, marketing, and finance teams can collaborate more effectively. This improved collaboration can lead to more cohesive strategies and better overall business performance, making it easier to close a deal. Tools like Zapier streamline lead management and enhance lead conversion.
Managing the Data Sync Between HubSpot CRM and Sage ERP
Effective data synchronization between HubSpot and Sage maintains accuracy and consistency. The integration allows for real-time two-way data synchronization, enhancing data accuracy and minimizing errors.
Seamless data sharing enhances decision-making with better access to customer and financial data.
Syncing Customer Information
The integration specifically supports Sage Intacct, ensuring that customer data is efficiently synced between the two platforms. Effective syncing improves communication, enhances customer service, and streamlines operations. Real-time data synchronization means that any updates made in one platform are instantly reflected in the other, ensuring that all teams have access to the most current information.
Imagine you're the CFO of a software-as-a-service (SaaS) company with 100 employees. Your sales team uses HubSpot CRM, while your finance team relies on Sage Intacct. With the integration:
- When a sales rep updates a customer's billing address in HubSpot, it automatically syncs to Sage Intacct, ensuring accurate invoicing without manual intervention.
- If your finance team adjusts a customer's credit limit in Sage Intacct, it is reflected in HubSpot, allowing sales reps to make informed decisions during upselling conversations.
- Changes to product pricing or new service offerings updated in Sage Intacct are instantly made available in HubSpot, ensuring your sales team always quotes current prices.
This real-time sync eliminates the need for weekly manual data reconciliation between systems, saving teams an average of 10 hours per week and reducing errors by 95%.
Key takeaway: Real-time management of customer information not only enhances customer relationship efforts, but it eliminates manual data entry, reduces errors, and keeps customer data accurate and current.
Handling Invoices and Payments
Another key aspect of the integration is managing invoices and payments. The integration allows for seamless syncing of invoice data between HubSpot and Sage. This ensures that all financial data is accurately recorded and managed, enhancing the efficiency of financial operations.
Let’s say your business offers monthly subscription services for digital marketing tools. With this integration:
- When a sale is closed in HubSpot, it automatically triggers an invoice creation in Sage Intacct, reducing the invoice generation time from an average of 2 days to mere minutes.
- As soon as a payment is recorded in Sage Intacct, it syncs back to HubSpot, allowing sales reps to see real-time payment statuses without contacting the finance team.
- If a customer upgrades their subscription plan in HubSpot, it automatically adjusts the recurring invoice amount in Sage Intacct for the next billing cycle.
This automation has the potential to reduce average accounts receivable days from 45 to 30, improve cash flow, and eliminate an average 20 hours per month of manual invoice reconciliation work.
Key takeaway: Syncing invoice data between HubSpot and Sage maintains accurate financial records and ensures timely payments. Automating billing data transfer significantly reduces manual labor in financial management. This not only saves time but also reduces the risk of errors, ensuring a smoother financial workflow.
Reporting and Analytics
As a CFO, you need to present a comprehensive business performance report to the board every quarter. With integrated HubSpot and Sage data:
- You can generate a report that shows not just revenue figures, but also ties them directly to marketing campaigns and sales activities, providing a clear ROI for your go-to-market strategies.
- You can create a dashboard that displays customer acquisition cost alongside customer lifetime value, updated in real-time as new deals close and invoices are paid.
- You can produce a forecast that combines pipeline data from HubSpot with historical financial data from Sage Intacct, giving a more accurate prediction of future revenue and cash flow.
This integrated reporting capability can reduce report preparation time from weeks to days, while providing more detailed insights into your business performance.
Key takeaway: By leveraging these integration capabilities, you can transform your financial operations, making them more efficient, accurate, and insightful. This not only saves time and reduces errors but also empowers you to make more informed strategic decisions for your business growth.
Read more: 5 Reasons to Integrate Sage Intacct with HubSpot CRM
Summary
In conclusion, integrating HubSpot with Sage Intacct offers numerous benefits, including streamlined operations, improved data accuracy, and enhanced customer service. By automating workflows and synchronizing data in real-time, businesses can focus on growth and strategic decision-making.
HubSpot to Sage Intacct Integrations with Venn Technology
If you're ready to help your accounting team close their books faster by getting them the right data they need from HubSpot, look no further than your friends at Venn Technology.
We build custom integrations that are built for your business specifically. We take the time to learn about what your marketing, sales, service, and accounting teams need, and build workflows that correspond with your business needs.
Let’s help you get the most out of the great software you're already using by building custom integrations that get your sales and accounting teams working together to get deals and books closed faster. Schedule a consultation with us and take the first step to optimizing all your business' software.
Frequently Asked Questions
What are the benefits of integrating HubSpot with Sage Intacct?
Integrating HubSpot with Sage Intacct streamlines operations and improves data accuracy, leading to enhanced customer service and automated workflows. This integration ultimately boosts your business's overall efficiency and productivity.
How do I get started with the HubSpot and Sage Intacct integration?
The beauty of working with Venn is that you, your accounting team, and your development team do not have to lift a finger. You could take the day off or work on anything else; we'll take care of building, implementing, and maintaining your integration.
What data can be synced between HubSpot and Sage Intacct?
You can sync customer information, invoices, and payment data between HubSpot and Sage Intacct, which helps maintain up-to-date and accurate records.
Are there any compliance considerations for using the integration?
Integrating Sage Intacct and HubSpot makes your systems more secure than ever. By seamlessly integrating the systems with our SOC2-compliant platform, your customer data is totally secure. Manual data exports are far more prone to data security issues than when the data is integrated.
What should I do if I encounter issues with the integration?
If you encounter integration issues, just let us know. Any issues caused by Venn or one of our partners will be fixed immediately.
